Endangered species “We Really Care”
Because they are a vital part of who we are;
Because we love them deeply;
Because we still have a lot to learn from them;
Because life would be sad without them;
Because animal welfare is a priority;
Our project was to launch the Maurice brand.
The Maurice brand
Founded in 2020, Maurice is a young brand. As the world is not perfect and was not built in one day, we decided to start by raising public awareness in order to change human behavior. Our mission is to fight against the extinction of species, against abandonment and for animal welfare. We have thus decided to give each of our products the scientific name of an endangered species.
Approximately 75% of the terrestrial environment has been severely damaged by human activities, while 66% of the aquatic environment has been affected. This accelerated destruction has led to the disappearance of biodiversity: one million animal and plant species, or 1/8th of all species on earth, are threatened with extinction in the short or medium term.
THE JAVAN RHINOCEROS
PANTHERA PARDUS ORIENTALIS
THE AMUR LEOPARD
THE AFRICAN BUSH ELEPHANT
THE GRAY WOLF
GORILLA BERINGEI BERINGEI
THE MOUNTAIN GORILLA
THE WHITE COCKATOO
THE POLAR BEAR
THE MONARCH BUTTERFLY
THE SNOW LEOPARD
THE AFRICAN WILD DOG
THE BOREAL LYNX OR EURASIAN LYNX
Many of us share our daily lives with a pet. Adopting an animal is a responsible act. Nonetheless, every year and more particularly during the summer, thousands of pets are still unfortunately abandoned.
We are committed to being a compassionate economic player and helping to create positive change as much as possible. Our goal is to rapidly increase our commitment through actions that we will share with you as we grow.
We are counting on you not to forget them!
WeightSizeLifespanPopulation Scientific name: Panthera Onca Family: Felidae Genus: Panthera Distribution/habitat : amazonian rainforests, Andean highlands, savannahs and mangroves of Central and South America Diet: carnivore (pecaris, armadillos, monkeys,...
WeightSizeLifespanPopulation Scientific name: Lynx Lynx Family: Felidae Genus: Lynx Distribution/habitat : boreal forests, lowland and mountain forest environments of Europe Diet: carnivorous (deer, chamois, small rodents, insects and birds) Weight: 18 kg to 30 kg...
WeightSizeLifespanPopulation Scientific name: Lycaon Pictus Family: Canidae Genus: Lycaon Distribution/habitat : Southern and central sub-Saharan Africa, in grasslands, savannahs and open woodlands. Diet: Carnivorous (medium-sized herbivore, such as impala,...
WeightSizeLifespanPopulation Scientific name: Panthera Uncia Family: Felidae Genus: Panthera Distribution/habitat : over 12 Central Asian countries (China, Bhutan, Nepal, India, Pakistan, Afghanistan, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan, Russia and...
WeightSizeLifespanPopulation Scientific name: Pongo Family: Hominidae Genus: Pongo Distribution/habitat : lowland moist forests, lowland swamp and bog forests, up to 1500 m altitude, in North Sumatra and Borneo Diet: mainly frugivore, leaves, vines, young shoots...
WeightSizeLifespanPopulation Scientific name: Ursus Maritimus Family: Ursidae Genus: Ursus Distribution/Habitat : in the Arctic region, on the southern edge of the permanent pack ice all around the pole Diet: carnivorous, mainly seals but also fish, walruses and...
WeightSizeLifespanPopulation Scientific name: DANAUS PLEXIPPUS Family: Nymphalidae Genus: Danaus Distribution/habitat : grasslands and fields during the spring and summer, warm coasts and high altitude during the winter Diet: flower nectar, especially milkweed...
WeightSizeLifespan Scientific name: Cacatua Alba Family: Cacatuidae Genus: Cacatua Distribution/habitat: primary forests, secondary forests and plantations on the islands of Halmahera, Bacan, Ternate, Tidore, Kasiruta and Mandiole Diet: seeds, fruits and roots Weight:...
WeightSizeLifespanPopulation Scientific name: Loxodonta Africana Family: Elephantidae Genus: Loxodonta Distribution/habitat: Sub-Saharan Africa Diet: herbivore Weight: 5 to 6t Height: 3,3 m Lifespan: 60 to 70 years Conservation status: threatened, EN "Endangered"...
WeightSizeLifespanPopulation Scientific name: Rhinoceros Sondaicus Family: Rhinocerotidae Genus: Rhinoceros Distribution/habitat: tropical and subtropical grasslands, savannas, forests, deserts and thickets Diet: herbivore Weight: 600 kg to 3600 kg Height: 1,20 m to 2...
WeightSizeLifespanPopulation Scientific name: Dugong Dugon Family: Dugongidae Genus: Dugong Distribution/habitat: tropical and subtropical coastal areas of the Indo-Pacific region Diet: herbivore Weight: up to 450 kg Height: up to 3 m Lifespan : up to 70 years...
WeightSizeLifespanPopulation Scientific name: Panthera Pardus Orientalis Family: Felidae Genus: Panthera Distribution/habitat: forests and rocky areas in the Amur-Ussuri region along the border between China and Russia Diet: carnivore Weight: 30 kg to 50 kg Height: up...
WeightSizeLifespanPopulation Scientific name: Panthera Tigris Family: Felidae Genus: Panthera Distribution/habitat: tropical rainforests, evergreen, deciduous and coniferous forests, mangrove and swamp forests, dense and tall grassy areas Diet: carnivore Weight: 100...
WeightSizeLifespanPopulation Scientific name: Okapia Johnstoni Family: Giraffidae Genus: Okapia Distribution/habitat: Congolese tropical forests Diet: ruminant herbivore « Folivore » Weigt: 200 kg to 350 kg Height: 1,5 m to 1,80 m to the shoulders Lifespan:...